
Client Case Study
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Client
Lloyd Center Ice Rink
The objective was to build a consistent, strategic, and visually elevated social media presence that accurately reflects the rink's offerings, drives awareness of programs and events, and converts online engagement into real in-person foot traffic and bookings.
Client Pain Points
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No overarching strategy or content direction
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No brand guidelines, color consistency, or aesthetic continuity across content and poor visual quality that didn't reflect rink experience
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Low engagement and minimal community interaction
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Social media presence was not translating into measurable in-person foot traffic
Scope
Done for You (Growth Package)
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1 Platform (Crossposting to Tiktok and Facebook)
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Monthly on-site on-ice content batch shoots
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Monthly content strategy
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Content Creation
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15 custom feed posts/month
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4 original Instagram Stories/month
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Story reposts from feed and mentions
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Trending audio and video integration and reel editing with transitions, subtitles, overlays
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SEO captions & posting time optimization
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Daily follower growth via boosted posts
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Engagement & Community Support
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End-of-month analytics report
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30-min strategy call Monthly
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Dedicated Account Manager


Stats
Follower Growth Across Platforms
Project Kickoff
Total Views
1.4M+ total
Non-Follower Views
80-87% each month
Accounts Reached
105K
3 Months Later
1,456 - 3,096 | +133%
Profile Action
896 on one post
In February Alone
33x Follower count reached
External Link Taps
232 on single post | from 0
Portfolio
Sample Reels

17K Views | 458 Likes | 79 Shares

167 Saves

501 Likes | 21 Comments
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